When Keeping Analytics Real Time Goes Wrong

Virtually every piece of software I get pitched puts near to or real time analytics at my fingertips 24/7/365. It sounds fantastic and in some cases, is true – but the reality of ‘real time’ data is that very few products actually deliver data in real time due to the need to process raw data... Please visit Search Engine Land for the full article.

Article by Benny Blum (c) Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing - Read full story here.