It may be Shark Week’s 25th anniversary, but this is the first time we’ve seen a TV program put the outcome of a show right into their viewers’ hands. Viewers can participate in the #chompdown from Sunday through Thursday (Aug 12-16), beginning at 9pm ET and 9pm PT. In true choose-your-own-adventure style, both the east coast and west coast Shark Week audiences will have a chance to choose the outcome that they’ll see at the end of the 10pm hour.
Fin-atics will also have a chance to be on air by tweeting about #SharkWeek and joining the
Shark Week Twitter Frenzy, as Discovery Channel puts live fan Tweets on air each night in the 9 and 10pm hours.
Follow @SharkWeek to stay updated on all the jaw-dropping action, and get ready to cast your votes for what you want to see happen on your TV. Sharkzilla is waiting for everyone to pick his next meal:
2 more days until the #Chompdown! #Sharkzilla is ready; are you?— Shark Week (@SharkWeek) August 11, 2012
Posted by Grace Chu Lee, TV Partnerships Team (@gracelee)
Article by twitter (c) Twitter Blog - Read full story here.