How To Get Smart(er) With Conversion Tracking

Taking consumer lifetime value into account allows performance marketers to manage more volume at a higher cost per acquisition (CPA) or lower return on investment (ROI). If $1 of revenue at the time of conversion leads to an additional $1 of revenue ($2 total) down the road then breakeven for... Please visit Search Engine Land for the full article.

Article by Benny Blum (c) Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing - Read full story here.