View-Through Attribution For The Search Marketer

Ah view-through! Rarely does a topic in our industry solicit as much debate as this seemingly innocent metric. Display planners rely on it, search marketers don’t trust it (but would secretly love to get credit for it from PPC), and the clients are confused and uncertain. When 3 CMOs all asked for... Please visit Search Engine Land for the full article.

Article by Dax Hamman (c) Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing - Read full story here.