Apple to create a Pandora rival, sources say

On Thursday, "people familiar with the matter" told the Wall Street Journal that Apple is currently in talks to create a custom-radio service, much like Pandora. The same WSJ sources reported that such a service would work on Apple hardware "and possibly on PCs running Microsoft Corp.'s Windows operating system" suggesting the new service might be part of iTunes, rather than a separate app.

The radio-streaming service would not work on devices running Google's Android, sources said.

Apple's bid for a radio-streaming service might be a defensive measure against the growing popularity of Pandora and Spotify, and it may not be a guaranteed money maker for the company. The WSJ notes that Pandora has yet to report a profit despite a revenue growth of 51 percent, largely because royalty costs for streaming music are so high.

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Article by Megan Geuss (c) Ars Technica - Read full story here.