In my previous post, From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset, I wrote about the evolution of AdWords data and how recent changes have constricted the incremental value presented by third-party paid search tools. I wrote in loose terms about using internal... Please visit Search Engine Land for the full article. … [Read more...]
How Enhanced Campaigns May Affect Your Analytics
März 15, 2013 By
You’re probably sick of hearing about it, but it’s true: enhanced campaigns are going to impact your ability to structure, segment, and optimize campaigns. Whether it’s in a positive or negative way is up for debate. Regardless, I hope you have done your research and understand the transition... Please visit Search Engine Land for the full article. … [Read more...]
How To Getting Analytics Right With PLAs
Februar 15, 2013 By
More so than any other product in the AdWords suite, managing, reporting on, and making sense out of Product Listing Ads (PLAs) extends beyond the toolsets provided in AdWords. The levers that we can push and pull exist within two unique systems — AdWords and Merchant Center — and, as a... Please visit Search Engine Land for the full article. … [Read more...]
Can TV Advertising Really Impact Search Performance?
Januar 18, 2013 By
It’s relatively easy to report what happened in an ad campaign, but much more difficult to understand why things happen. Visits or conversions might go up or down, but why? It could be some form of seasonality or maybe your latest review hit the front page of Reddit. The mysteries of consumer... Please visit Search Engine Land for the full article. … [Read more...]
Google’s Product Listing Ads: The Aftermath
Dezember 20, 2012 By
Back in September, I wrote about the Product Listing Ads transition from free to paid clicks in Google Shopping. The PLA transition is now complete, and with holiday shopping in full effect, it’s worth taking a look at the evolution of the PLA transition, and more importantly, the impact of PLAs on... Please visit Search Engine Land for the full article. … [Read more...]
