Twitter airs first TV spot during NASCAR, implores racing fans to discover the magic of hashtags

Twitter airs first TV spot during NASCAR, implores racing fans to discover the magic of hashtags

Given #thescope with which Twitter has #invadedpopularculture, it may come as a shock to realize that the company hasn't really ventured too far into the world of television advertising -- but then, it seems that it's been doing a pretty good job getting enough #freeadvertising as is. Clearly the folks at Twitter saw an untapped resource in the form of the #NASCAR audience, using the weekend's race to launch its first TV #adcampaign, revolving … [Read more...]

E3 2012: the year of the lackluster blockbuster

E3 2012: the year of the lackluster blockbuster

The Electronics Entertainment Expo is no place for the easily distracted, every inch of convention center carpet devoted to capturing the attentions of calloused video game journalists. In spite of the customary flash however, it's hard to come away from this year's festivals without a creeping sense of disappointment, that for all the showmanship, we didn't actually see all that much at E3 2012 -- an in-between year that seemed lackluster even … [Read more...]

E3 2012 wrap-up

E3 2012 wrap-up

Greetings from -- actually, scratch that, we're all back home now, but we had a blast spending the week in sunny, smoggy downtown Los Angeles -- even if this year's Electronics Entertainment Expo wasn't exactly the most exciting in recent memory. After all, neither Sony nor Microsoft gave us much in the way of new hardware, and Nintendo, the one member of the big three with a new console for 2012, didn't show off much that we hadn't already seen. … [Read more...]

E3 2012: not quite ready to go mobile

E3 2012: not quite ready to go mobile

Perhaps E3 2012 will be remembered as the year that even Nintendo acknowledged the existence of smartphone gaming -- if only begrudgingly so, dragged kicking and screaming into the early '10s. It's a brave new world here, a strange one in which everyone and their grandmother has become a gamer by default, carrying high powered portable computers in their pockets at all times. But even as all the major players took time out to give a nod to the … [Read more...]

Epic senior technical artist Alan Willard talks Unreal Engine 4 for next-gen consoles

Epic senior technical artist Alan Willard talks Unreal Engine 4 for next-gen consoles

There's no PS4 or Xbox 720 behind the curtain, Alan Willard assures a dark room full of eager video game journalists. Nope, it's just a current high-end piece of PC hardware. In spite of the company's position as a creator of one of the industry's leading game engines, Epic doesn't get a peek at Sony and Microsoft's next generation consoles before the companies are ready for their grand unveiling. "We won't know final hardware specs until … [Read more...]

OnLive Multiview on an LG Google TV, eyes-on (video)

OnLive Multiview on an LG Google TV, eyes-on (video)

Between the giant screen gaming demos, the shiny new hardware and the ever-present booth babes, the Electronic Entertainment Expo may well be the short attention span capital of North America at the moment. How does one possible manage to up the ante on electronic attention deficit disorder? Nintendo and Microsoft have both made pretty admirable strives in that direction with the Wii U GamePad and SmartGlass, respectively, bringing a second … [Read more...]