The cliché Failure is not an option, in my opinion, is misguided, and unless on the back of some high school wrestler’s shirt, is annoying. Sure, failure isn’t an option if you’re piloting a 777 on final approach or are Ed Harris. Failure can mean certain defeat; I’m certainly not implying... Please visit Search Engine Land for the full article. … [Read more...]
Why So Many Companies Fail At Enterprise SEO
März 5, 2012 By
A well-defined brand no longer guarantees search placement. It is only through enterprise-level cultural changes, informed by a close monitoring of search evolution, that sustained SEO success can occur. Yes, brands are still a very strong signal when it comes to ranking, however, recent... Please visit Search Engine Land for the full article. … [Read more...]
