A Wisconsin appeals court this week affirmed a circuit court’s ruling that it’s OK to use trademarks as keywords to trigger the display of paid search ads. The court’s conclusions are in line with search engines’ policies with regard to trademark bidding and with a Federal... Please visit Search Engine Land for the full article. … [Read more...]
Google Switches To Paid Shopping Results In 11 New Countries
Februar 21, 2013 By
Marketers outside the U.S. have continued to enjoy free shopping traffic from Google, despite the search giant’s big change to convert all results to paid listing ads in its home country. But that’s beginning to change for folks in the United Kingdom, Germany, France, Japan, Italy,... Please visit Search Engine Land for the full article. … [Read more...]
Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version
Februar 7, 2013 By
Tensions were high in the pay-per-click world yesterday, as marketers held their collective breath waiting for news of what were rumored to be “big changes” from Google AdWords. Indeed, it was big news — the launch of Enhanced Campaigns, which let marketers combine separate... Please visit Search Engine Land for the full article. … [Read more...]
Google Earnings Show Halt Of CPC Decline, At Least Temporarily
Januar 22, 2013 By
One of the closest-watched metrics by marketers and investors — the cost-per-click across Google’s advertising business — increased approximately 2% in the fourth quarter, as compared to the third quarter, after several consecutive quarters of decline. The company released the... Please visit Search Engine Land for the full article. … [Read more...]
