Facebook is rolling out a new mobile Pages format today, one it says is more tailored to the way people discover information about businesses from their smartphones. The company also says that Pages is the first product it has redesigned to be mobile first. Kicking off today with iOS and mobile Web (Android to follow), the new layout is designed to make it easier for companies’ customers to interact with a Page. Action-oriented layout The … [Read more...]

Have you ever wondered why a specific piece of news, from a specific friend, appears where it does in your Facebook News Feed? Think about it – say you have 250 friends, how does Facebook decide what goes where in your stream of updates? Whether it’s that friend-of-a-friend who you met once at a party five years ago, or a company seeking to make you aware of a new product, it’s EdgeRank that pulls the strings behind he … [Read more...]

Last September at its annual F8 Conference, Facebook unveiled a new version of its Open Graph. Based around the notion that different actions have different meanings, Facebook opened the door to a slew of media apps, with a focus on frictionless, serendipitous, real-time sharing. This was subsequently opened to any developer in January, and to date there has been more than 7,000 Open Graph apps launched. Based against this backdrop, Facebook has … [Read more...]

So…8.7% of Facebook accounts are fake, as CNET noted earlier today. That translates into 83m users, if we’re using the 955m figure announced by Facebook recently. How does Facebook figure this out? Well, in its 10-Q filing (more info. on what that is here) yesterday, the social networking giant said: “The numbers of our MAUs (Monthly Active Users) and DAUs (Daily Active Users) and ARPU (Average Revenue Per Users)  are … [Read more...]

Facebook first opened its API to third-party developers way back in 2007. In doing so, the social network helped create one almighty ecosystem that helped it grow much faster than it otherwise could have. Indeed, whilst Facebook has created a multi-billion dollar business off others building on top of its platform, one small but notable facet of its offering was missing – the ability to access a user’s preferred currency and the … [Read more...]

The rumors have been flying around for a while now, but it seems it has finally happened. According to AllThingsD, the acquisition is a done deal. A Facebook spokesperson told them: “People who use Facebook enjoy sharing photos and memories with their friends. Face.com’s technology has helped to provide the best photo experience. This transaction simply brings a world-class team and a long-time technology vendor in house.” Full … [Read more...]