Google Shopping scored best in class in our latest rankings of comparison shopping engines. How can you get more revenue out of it? Read on for our five tips to increasing the conversion rate of your Product Listing Ads. 1. Please The Feed Your Google Shopping product data feed is the most... Please visit Search Engine Land for the full article. … [Read more...]

Google Shopping has had lots of bumps transitioning to a paid model but lots of changes are in store for the rest of 2012 and 2013. Merchant tools and product data are key focal points for Google in the coming months, as well as enhancing the user experience on the shopping platform. Last week, we... Please visit Search Engine Land for the full article. … [Read more...]

Google has been dropping lots of hints lately about their desire to become not just a leader in advertising, but a leader in  ecommerce as well. A recent Forrester report claims that 30% of all online shoppers start their product research at Amazon.com is just fuel to the fire. Google is trying to... Please visit Search Engine Land for the full article. … [Read more...]

Imagine if Mall of America had unlimited space and let all merchants setup shop for free. Now imagine if Mall of America abruptly changed their business model and told each merchant they would have to pay rent based on how much foot traffic each of their stores get. This is a reality online... Please visit Search Engine Land for the full article. … [Read more...]

The new Google Shopping is based off of your typical paid comparison shopping engine, such as Pricegrabber, Nextag or Shopping.com. It’s a move that presents significant opportunity to the merchants who chose to stay and play in the market-rate CPC program, with no minimum CPCs. Many small... Please visit Search Engine Land for the full article. … [Read more...]