Facebook, Twitter, LinkedIn, and YouTube best practices This white paper discusses: Three strategies for maximizing Twitter’s impact on SEO Tips for Facebook ads, events, groups and places Common principles between social and search marketing Download now … [Read more...]
Google Therapy: The Prescription For Dealing With Product Search & Paid Inclusion
Juni 14, 2012 By
It’s not a secret that I am a big fan of Google’s addition of product extensions and product listing ads to the Adwords platform. My last article about taking advantage of Google Shopping seems to be timely in light of recent events. As many of you might already know, Google will officially be... Please visit Search Engine Land for the full article. … [Read more...]
Baidu Agrees To Ad Revenue Sharing Deal With Apple In China
Juni 14, 2012 By
Chinese search leader Baidu is going to share paid search ad revenue with Apple according to a report published by Bloomberg. Baidu was recently added as a search option for iPhone users in China. Apple said on Monday that it’s adding Chinese language support (Mandarin) to Siri for China,... Please visit Search Engine Land for the full article. … [Read more...]
Bing Does Local Content Deal With Yelp
Juni 14, 2012 By
Bing has done a deal with Yelp in which the latter’s reviews and content will be heavily integrated into Bing Local pages. According to the press statement put out by Yelp this morning, “Yelp will surface content including, review snippets, photos, business attributes, and more, to Bing... Please visit Search Engine Land for the full article. … [Read more...]
How Anomalies In Search Trends Could Change Your Product Roadmap
Juni 14, 2012 By
By way of example, let’s talk about how search data can have a potential impact on your enterprise, when you share your findings with your product development teams. I recently ran a number of keyword reports for the Adobe SearchCenter product management team and I was shocked by what I... Please visit Search Engine Land for the full article. … [Read more...]
Why Apple Is Going “Containment” Not “Thermonuclear” Against Google In iOS 6
Juni 14, 2012 By
I keep hearing people talking about Apple finally going “thermonuclear” on Google with the forthcoming iOS 6 mobile operating system. No, it hasn’t. In fact, there are good reasons why it can’t, though Apple is certainly exercising a much more subtle and smart containment... Please visit Search Engine Land for the full article. … [Read more...]