Reddit on Thursday announced profile enhancements for businesses that’ve joined Reddit Pro, the company’s suite of tools designed to help brands discover, join, and contribute to the social network’s communities and conversations.
Now, Reddit will now generate suggested profile bios for businesses during Reddit Pro sign-up. Once businesses provide their website, they can choose from one of several suggested descriptions.
Businesses can also showcase community posts and comments on their profiles beginning today, cross-posting conversations about them or their industry in the Reddit Pro Trends tab. The Trends tab, which launched earlier this year, allows businesses to uncover what people are saying about virtually any topic on Reddit via keyword and phrase tracking.
“Businesses of all sizes have an opportunity on Reddit, where over half of all online purchasing conversations take place,” Jim Squires, EVP of business marketing and growth at Reddit, said in a statement. “Our new Reddit Pro profile tools are helping them build presence and credibility with greater ease and confidence. And in doing so, we’re enriching our communities with passionate, subject-matter experts while also empowering businesses to grow and succeed.”
The updates come on the heels of a successful fiscal quarter for Reddit, which has proven to be resilient in the face of economic uncertainty. The company reported revenue of $392.4 million, up 61% year-over-year, and daily active unique users of 108.1 million, a 31% year-over-year increase — handily beating Wall Street expectations.
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