Snap stated on Thursday that it has signed a deal to combine Perplexity’s AI search engine straight inside Snapchat. As a part of the deal, Perplexity pays Snap $400 million in money and fairness.
The deal provides Perplexity publicity to greater than 940 million Snapchat customers, who will get solutions from its AI engine once they ask inquiries to the corporate’s My AI chatbot.
The brand new characteristic might be built-in into the app’s interface early subsequent 12 months. Snap stated it would begin recording income from this deal from 2026.
The deal was introduced alongside Snap’s Q3 2025 outcomes. The corporate reported income of $1.51 billion, up 10% from a 12 months earlier, although it narrowed its loss to $104 million from $153 million a 12 months in the past. The corporate stated its subscription tier, Snapchat+, now has greater than 17 million customers.
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