ESPN has named DraftKings because the Official Sportsbook and Odds Supplier of ESPN, beginning Dec. 1.
DraftKings will probably be built-in into ESPN’s platforms beginning in December, together with offering content material for the betting tab throughout the ESPN App.
“Our betting strategy has targeted on providing an built-in expertise inside our merchandise,” ESPN chairman Jimmy Pitaro mentioned in an announcement. “Working with DraftKings, a pacesetter within the house, will permit us to construct upon that basis, proceed to super-serve passionate sports activities followers and develop our ESPN direct-to-consumer enterprise. We’re enthusiastic about this new collaboration with DraftKings.”
Earlier Thursday, ESPN introduced it can now not work with Penn Leisure.
At launch, ESPN customers will have the ability to entry DraftKings’ sportsbook, day by day fantasy and Pick6. A full rollout of all integrations is predicted in 2026.
“ESPN’s unmatched visibility internationally of sports activities make this collaboration a pure match,” mentioned Jason Robins, CEO and Co-Founding father of DraftKings. “As an progressive chief in digital sports activities leisure, DraftKings is uniquely positioned to combine our expertise and merchandise with ESPN’s iconic model and storytelling energy. Collectively, we’re delivering a seamless, partaking, and accountable expertise that elevates how followers join with reside sports activities.”
DraftKings has greater than 10 million prospects in 28 states, Washington, D.C., and Ontario, Canada.
The 2 corporations additionally mentioned they are going to collaborate on a dedication to accountable gaming, together with selling accountable play by way of advert campaigns and integrations.