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Roughly an hour after severing ties with PENN Leisure, which axed its personal playing platform, ESPN introduced they might be partnering with DraftKings.
Beginning subsequent month, DraftKings would be the unique sportsbook and odds supplier for ESPN, with a “full rollout” subsequent yr, based on a launch.
“Our betting strategy has centered on providing an built-in expertise inside our merchandise,” mentioned ESPN chairman Jimmy Pitaro. “Working with DraftKings, a frontrunner within the area, will enable us to construct upon that basis, proceed to super-serve passionate sports activities followers and develop our ESPN direct-to-consumer enterprise. We’re enthusiastic about this new collaboration with DraftKings.”
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Followers cheer at an ESPN broadcast forward of Tremendous Bowl LIX between the Kansas Metropolis Chiefs and the Philadelphia Eagles on February 7, 2025, in New Orleans, Louisiana. (David Buono/Icon Sportswire through Getty Photographs / Getty Photographs)
“ESPN’s unmatched visibility the world over of sports activities make this collaboration a pure match,” mentioned Jason Robins, CEO and Co-Founding father of DraftKings. “As an modern chief in digital sports activities leisure, DraftKings is uniquely positioned to combine our expertise and merchandise with ESPN’s iconic model and storytelling energy. Collectively, we’re delivering a seamless, participating, and accountable expertise that elevates how followers join with reside sports activities.”
DraftKings will even be featured in ESPN’s app, and ESPN Wager will “shift to a sports activities betting content material model with” DraftKings.
On this photograph illustration, the American each day fantasy sports activities contest and sports activities betting firm DraftKings brand is displayed on a smartphone display. (Budrul Chukrut/SOPA Photographs/LightRocket through Getty Photographs / Getty Photographs)
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ESPN formally launched into the sports activities betting realm in August 2023 with its PENN Leisure partnership. Thus, ESPN Wager was born. The deal was reportedly value $2 billion over 10 years. Nonetheless, the cope with PENN will finish simply two years in.
| Ticker | Safety | Final | Change | Change % |
|---|---|---|---|---|
| DIS | THE WALT DISNEY CO. | 109.41 | -1.93 | -1.73% |
| Ticker | Safety | Final | Change | Change % |
|---|---|---|---|---|
| DKNG | DRAFTKINGS INC. | 28.15 | +0.23 | +0.82% |
Moreover, ESPN is about to personal and function NFL RedZone and different NFL media in alternate for a ten% stake within the firm, which has since raised moral crimson flags.
DraftKings was based in 2012 initially as a each day fantasy sports activities area, however became a on line casino and sportsbook as sports activities playing turned extra prevalent, and legalized, in america.
DraftKings brand, of the U.S. each day fantasy sports activities contest and sports activities betting operator, is seen on a cell phone display. (Pavlo Gonchar/SOPA Photographs/LightRocket through Getty Photographs / Getty Photographs)
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DraftKings operates in 28 states, Washington D.C. and Ontario.
Fox Enterprise’ Ryan Gaydos contributed to this report.