It is the first major change WSL Football has made since it assumed control of the top two tiers from the Football Association in August 2024.
WSL Football said its new brand identity is “born from the movement of female footballers”, with the new visual identity including “living emblems, colour systems and league and company word marks which have been inspired by on-pitch movement”.
WSL Football chief marketing officer Ruth Hooper said: “There is a lot more in store over the coming months as we continue to grow the women’s game for the future.”
The WSL drew to a conclusion on Saturday with Chelsea crowned champions for a sixth consecutive season and Crystal Palace relegated to the second tier.
Earlier this month London City Lionesses became the first fully independent women’s club – not affiliated with a men’s team – to win promotion to the WSL
