What does creativity imply to you?
Creativity just isn’t solely about design, vogue, or artwork, however about fixing issues.
People have a outstanding means to attach completely different items of data to unravel new issues. I believe software program engineers will be extraordinarily inventive. Now, within the age of AI, human creativity is much more vital. In the long run, when humanity turns into a civilization that expands into area, it is creativity that is going to make us extra aggressive within the universe.
That’s the reason we need to make know-how “enjoyable” once more, to assist encourage human creativity. Personally, I used to be very impressed by Apple after I was youthful—the primary iPod, the primary iPhone—that is the rationale I am on this business.
However now the inventive corporations of the previous have grow to be very massive and really company, they usually’re not very inventive. They’re not inspirational for the youthful era. So we are attempting to convey that again.
We’re additionally attempting to be very clear and human in our enterprise efforts. For instance, if you happen to watch our YouTube movies, you will see that we attempt to introduce the Nothing crew, like our designers and software program builders, to be able to get to know them.
That is our method of doing issues and our mind-set. We hope it can encourage extra younger folks to specific their creativity.
Is your technique working? How’s enterprise?
Wanting again on the final 4 and a half years, I believe it’s working. We face plenty of issues each day, however we can’t survive on this business if we observe the identical methods as different corporations. We have now to be completely different.
And the enterprise is rising quickly. Final yr, we grew about 150 %. Nevertheless, we nonetheless solely reached about 0.1% share of the worldwide market, so there’s a lot extra to do.
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