TikTok introduced on Tuesday that it’s formally launching TikTok for Artists, a brand new music insights platform that’s designed to assist artists construct their careers. The official launch comes two months after TikTok was noticed testing the platform in choose international locations.
The device is constructed to assist artists and their groups higher join with followers, enhance their promotional efforts, and inform content material creation on TikTok. The platform provides artists, their labels, and their groups entry to knowledge concerning the efficiency of the artist’s music and posts and TikTok.
These metrics embody the variety of views, posts, and creator engagements per music, together with comparable insights into put up efficiency. Different insights embody details about an artist’s followers, comparable to their age, language, and gender.
TikTok for Artists additionally contains step-by-step guides to TikTok’s instruments and options, and extra assist and assets, the corporate says.
As well as, TikTok introduced that it’s launching a brand new “Pre-Launch” device that permits artists to advertise upcoming album releases on TikTok. The characteristic lets followers pre-save albums on to their Spotify or Apple Music library, the place they’ll turn into immediately accessible to hearken to upon launch.
TikTok performs a giant half in driving music tendencies and viral songs, so it is smart for the corporate to introduce a devoted house to assist artists higher promote their content material and drive fan engagement. TikTok for Artists may assist artists broaden their attain and develop their viewers.
It’s value noting that the launch of TikTok for Artists comes eight months after ByteDance determined to shut down TikTok Music, a music-streaming service that was being examined in a handful of nations. On the time, the corporate mentioned it determined to retire the service to be able to “concentrate on our purpose of furthering TikTok’s function in driving even better music listening and worth on music streaming companies.”
The occasions of the previous yr present that TikTok is now not attempting to compete with companies like Spotify and Apple Music, and is as a substitute going to concentrate on being a platform for music discovery and promotion.
TikTok for Artists is now accessible in Indonesia, Japan, Korea, Australia, New Zealand, United Kingdom, Eire, France, Germany, Italy, Spain, Netherlands, Sweden, Norway, Denmark, Egypt, Lebanon, Saudi Arabia, United Arab Emirates, Morocco, United States, Canada, Mexico, Brazil, Colombia, and Argentina. The platform can be rolling out in different international locations quickly, TikTok says.
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