Influencer Tisha Alyn talks to Fox Enterprise about her new ladies’s golf model.
Golf influencer Tisha Alyn has gone all in on her profession as a media persona in a sport that’s simply as aggressive on the course as it’s off of it.
Alyn’s model is known as ALYN, pronounced “all in” and primarily based on her final title. She advised Fox Enterprise in a current interview she is aiming to “create a brand new period of ladies’s golf.“
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Tisha Alyn based ALYN. (Offered to Fox Enterprise / FOXBusiness)
“I used to be truly sponsored by an enormous model — Cobra Puma — for seven to eight years of my profession. And after I walked away on the finish of 2023 and I had all these different pitches at me, different sponsors that needed to take me on, and I actually thought deeply to myself, ‘What if I simply did one thing? What if I created one thing? Make the most of my following for the nice and truly clear up issues for the ladies’s golf world.’ I personally by no means felt like, particularly in attire that I’ve ever been represented, and so that basically led me to create ALYN — we’re fairly actually all in on ladies’s golf.
“We permit not solely this model to unravel issues for ladies, but in addition only a model for ladies to be seen the place they’re normally an afterthought on the subject of golf. It’s sort of like these manufacturers are like, ‘Oh, ladies’s sports activities is on the rise. We received to do one thing for ladies,’ and I’m like, ‘No I’m right here to wager on ladies and go all in on ladies first.’”
Alyn defined one of many first points her model tackled was ladies’s golf attire.
She rapidly targeted her consideration on the costume code within the ladies’s recreation in addition to a easy factor, like a spot for a feminine golfer to carry their tees.
Tisha Alyn has million of followers on social media. (Offered to Fox Enterprise / FOXBusiness)
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“I’m very captivated with ladies’s golf as you’ll be able to inform, and on the subject of ladies’s golf attire, for our first launch, which was the Terra assortment, we actually needed to showcase items that may clear up the size concern,” she stated. “There’s a costume code in golf, and that’s no query about it, and I needed to create items which you could see each on and off the course, and for these which might be dressed code dominated, I need to be certain we create items which you could both lengthen or shorten. I really feel like that’s such a easy idea, nevertheless it hasn’t been dropped at golf, and so whether or not you’re 4-foot-10 or you’re 5-foot-10, we’ve an choice so that you can put on a costume the place you’ll be able to lengthen or shorten it to your liking.
“Merely, holding tees, ladies should not have locations to carry their tees as a result of the clothes is much more fitted. We at all times put tees in our hair. It’s not sanitary, in all probability not good for our scalp, to be sincere, so we created tee holders for each single hat. There’s a whole lot of little issues that we are able to repair. Moreover, a whole lot of garments that you simply see are sort of copy and paste. They’re blanks from totally different locations you set totally different patterns.
“No, all of my items are reduce, and so I need to make it very, very tailor-made to a ladies’s physique. We’re accomplished with field shapes. We are attempting to make it trim. Allow us to truly flatter these ladies and make them really feel very, you understand, elegant, however to additionally really feel attractive on the golf course, like there’s nothing fallacious with that on the identical time. So numerous issues to be solved. We’re simply getting began. I do not need to give all of it away as a result of I do not need these different manufacturers to leap on the bandwagon, however you understand, we’ve fairly a protracted listing.”
Tisha Alyn was a collegiate golf star. (Offered to Fox Enterprise / FOXBusiness)
Alyn, although she stated she was a “dreamer,” expressed optimism that her golf model will hit golf retail retailers, corresponding to Golf Galaxy, and make its debut in nation golf equipment.
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“I strongly consider that in a yr from now there might be banners of ALYN and our fashions, totally different sizes, totally different ethnicities, and it is only a complete lovely melting pot, in your hottest golf shops. I actually consider it.”
Fox Enterprise’ Connor McGahan contributed to this report.
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