Round this time final 12 months, Cameo hit a big low level. Its valuation dropped by not less than 90%, and the corporate’s dire monetary state of affairs meant it was unable to pay a $600,000 fantastic from the FTC.
Now, the corporate behind the superstar greeting app is exploring a brand new, albeit considerably boring, avenue for progress. On Thursday, Cameo introduced the launch of Candl, a birthday planning app designed for forgetful customers who wish to have a good time their associates’ birthdays with out being late to the occasion.
Candl, out there to obtain free of charge on the App Retailer, syncs birthdays out of your saved contacts and creates a birthday calendar, permitting you to see your folks’ and members of the family’ birthdays whereas receiving reminders for upcoming celebrations. For astrology followers, you may also see with whom you’re most suitable primarily based in your zodiac signal.
Moreover, the app has a “Birthday Community,” so if one other Candl person has entry to the identical contact however doesn’t know their birthday, the app will share the birthday info it has out of your contacts. (Customers preferring to not share their birthday info can choose out by visiting candl.app/optout and submitting the cellphone numbers they wish to exclude.)
Candl can be planning so as to add an AI-powered characteristic that means reward concepts.
The app is fairly simple and could possibly be useful for many individuals — in spite of everything, everybody has birthdays, and many people have bother preserving monitor of them. Nevertheless it’s type of unusual that this once-popular unicorn would select to create such a easy app to attempt to regain its fame.
Cameo is thought for extra formidable tasks, resembling its NFT-based neighborhood providing and its pivot to content material creators. Nonetheless, regardless of these efforts, the corporate doesn’t appear to be seeing the outcomes it hoped for.
Knowledge from app intelligence agency Appfigures signifies that downloads of the Cameo app have steadily declined since their peak in the course of the pandemic. In 2021, Cameo noticed 1.1 million app installs in comparison with 433,000 in 2022. The primary half of this 12 months marked the primary improve, at 270,000 downloads, representing a 24% rise in comparison with final 12 months’s 217,000.
Plus, within the first six months of 2025, world gross shopper spending within the app reached roughly $1.7 million, representing a 64% decline from round $4.7 million throughout the identical interval in 2024.
Time will reveal whether or not Candl succeeds or fails to realize sufficient traction.
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