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Ross Stores is accelerating its retail outlet expansion in 2026, as the desire for value-priced apparel and household items remains robust. The retailer has already inaugurated 17 new sites and plans to establish over 100 additional locations this year.
The corporation stated that these recent inaugurations – comprising 13 Ross Dress for Less shops and four dd’s Discounts venues – signify the commencement of its 2026 deployment, which aims for approximately 110 fresh stores in total, including about 85 Ross establishments and 25 dd’s Discounts branches.
This growth follows strong operational outcomes from stores launched in 2025, bolstering management’s conviction that budget-focused retail will continue to be a primary allure for consumers.
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Ross Dress for Less in Miami Beach, Florida. (Jeff Greenberg/Education Images/Universal Images Group via Getty Images)
Discount retailers have persistently benefited as shoppers seek more economical alternatives for clothing and home merchandise, particularly as price sensitivity continues across discretionary product categories.
Geographically, Ross broadened its main brand’s footprint across the Mountain, Midwest, and Northeast regions, while simultaneously reinforcing its presence in vital Sunbelt markets.
Shoppers walk in front a Ross Dress For Less store at Monroe Marketplace in Pennsylvania. (Paul Weaver/SOPA Images/LightRocket via Getty Images)
For dd’s Discounts, the firm introduced new sites in its principal markets of California and Texas, along with its inaugural shop in Utah, indicating an expansion into fresh territories.
These fresh establishments are also anticipated to bolster local employment opportunities and foster wider economic engagement linked to their construction.
A Ross store in San Francisco on Nov. 12, 2023. (Michaela Vatcheva/Bloomberg via Getty Images)
Prospectively, Ross stated its vision for a prolonged growth trajectory, aiming for around 2,900 Ross Dress for Less outlets and 700 dd’s Discounts venues across the nation – totaling roughly 3,600 stores. This highlights its assurance in enduring consumer appetite for value-oriented retail.
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Concurrent with every new launch, the firm announced its commitment to backing community programs by contributing to neighborhood Boys & Girls Clubs or First Book educational collaborators dedicated to assisting disadvantaged young individuals.