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One of many greatest athletic attire manufacturers on the earth is hitting the gridiron.
The NFL and lululemon have teamed as much as ship elevated attire and equipment for all 32 groups on Monday. That is the primary time that lululemon has supplied formally licensed merchandise for the NFL or any of its groups.
Fanatics, the official retailer of the NFL, will solely promote the collaboration via its personal web site, NFL Store and workforce outlets. The collaboration drops on Oct. 28 on all three websites, whereas additionally being bought at workforce retail areas and at stadium retail shops.
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49ers legend and Professional Soccer Corridor of Famer Joe Montana pictured in NFL x lululemon gear together with his household. (lululemon)
“Along with Fanatics, we’re introducing an elevated assortment that redefines trendy fan attire and is uniquely designed for on a regular basis consolation,” Renie Anderson, govt vp and chief income officer on the NFL mentioned in an announcement. “lululemon boasts a loyal fan base constructed on tradition, significant connections and innovation, qualities that totally replicate the NFL.”
As a part of the launch, NFL greats, together with Joe Montana, teamed up for the collaboration with the ‘Welcome to the Fam Membership” model marketing campaign. It spotlights the households behind every athlete, with Nick Foles, Ryan Clark and Emmanuel Acho becoming a member of the group as effectively.
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“True NFL followers put on their satisfaction,” Celeste Burgoyne, President, Americas and World Visitor Innovation, lululemon mentioned in an announcement. “For them, fan gear is greater than attire, it’s a badge of loyalty and a strategy to immediately join with a neighborhood that is sort of a household.”
Ladies carrying New York Giants-branded lululemon attire as a part of new NFL collaboration. (lululemon)
Within the model marketing campaign with the previous NFL stars, every of them are surrounded by their household and carrying their former workforce’s logos and colours.
For instance, Montana is pictured together with his spouse, son and daughter all carrying San Francisco 49ers gear. Nick and Tori Foles are donning Philadelphia Eagles black, white and inexperienced, whereas Ryan Clark and his daughter, Jaden, are decked out in black and gold for his Pittsburgh Steelers.
And although Acho joins Foles in his love for the Eagles, his brother, Sam Acho, is at all times repping his Chicago Bears.
There will probably be core lululemon merchandise featured on this launch, together with the favored Outline, Scuba, Align and Regular State franchises.
The long-lasting types that make lululemon’s portfolio so fashionable amongst its prospects will turn into NFL workforce staples for women and men alike.
The NFL and lululemon, in collaboration with Fanatics, teamed as much as produce elevated athletic gear for all 32 groups this season and past. (lululemon / Fox Information)
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“We appeared to honor that passionate devotion, and are thrilled to be a part of that ritual discovered all through the NFL season,” Burgoyne mentioned.
Lululemon additionally collaborated with the NHL to develop its partnership to all 32 groups in the course of the 2025-26 season.
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