Pinterest experiments with new AI-powered customized boards

Pinterest introduced on Monday new AI-powered upgrades to its boards to make them extra customized for customers. These options embrace an AI-driven collage, “Styled for you,” that helps customers create outfits from saved trend Pins, and “Boards made for you,” customized boards curated with AI. 

“Styled for you” collages enable customers to mix completely different clothes and niknaks to create new outfits tailor-made to their particular person fashion preferences. By tapping an merchandise within the collage, customers can swipe by way of AI-recommended saved pins for mixing and matching.

Pinterest can also be testing “Boards made for you,” customized boards curated from a mix of editorial enter and AI-powered options. These boards —that includes trending kinds, weekly outfit inspiration, and shoppable content material — can be featured in customers’ house feeds and of their inboxes. 

The corporate is initially experimenting with the AI options within the U.S. and Canada. They’ll begin rolling out within the subsequent few months.

The corporate says the intention of those AI options is to evolve Pinterest boards from mere organizational instruments right into a extra customized option to discover, store, and discover outfit inspiration. This initiative aligns with Pinterest’s purpose to place itself as an “AI-enabled purchasing assistant,” as indicated by the CEO in the course of the firm’s second-quarter earnings name. Pinterest has already built-in AI in varied methods, together with AI-driven suggestions and visible search.

Nevertheless, whereas the platform is introducing extra AI options on the one hand, it’s additionally attempting to maintain AI-generated content material off its platform on the opposite. In April, the corporate introduced its plan to label AI-generated and AI-modified photos. It additionally launched controls that permit customers cut back the variety of AI-generated Pins they see of their feed.

Along with the brand new AI experiments, there can be new tabs that kind Pins into classes, accessible by viewing boards from person profiles. These updates are set to roll out globally within the coming months.

One of many new tabs, referred to as “Make It Yours,” will suggest trend and residential decor merchandise primarily based on a person’s saved Pins. The “Extra Concepts” tab will counsel associated Pins throughout classes similar to magnificence, recipes, and artwork. Lastly, an “All Saves” tab will let customers simply discover all their beforehand saved Pins.