For those who’ve been on the New York Metropolis subway not too long ago, you’ve in all probability seen stark white adverts selling a wearable AI system known as Good friend.
CEO Avi Schiffman advised Adweek that the corporate spent greater than $1 million on a marketing campaign with greater than 11,000 playing cards on subway vehicles, 1,000 platform posters, and 130 city panels. Some stations, like West 4th Avenue, are utterly dominated by Good friend adverts.
“That is the world’s first main AI marketing campaign,” Schiffman stated. (There have been different AI adverts of questionable effectiveness, however maybe not a print marketing campaign of this scale.) He described it as “an enormous gamble,” including, “I don’t have a lot cash left.”
Good friend’s $129 system has been controversial, with Wired writers not too long ago criticizing its fixed surveillance and declaring, “I Hate My Good friend.” Equally, some Good friend adverts have been vandalized with messages calling it “surveillance capitalism” and urging spectators to “get actual pals.”
Schiffman stated he’s properly conscious that “individuals in New York hate AI … in all probability greater than anyplace else within the nation,” so he intentionally purchased adverts with numerous white house “in order that they might socially touch upon the subject.”
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