Amazon Music introduced on Monday the launch of “Fan Teams,” a brand new beta function that lets customers create and be part of teams primarily based on their favourite genres and artists. The function permits followers to talk, put up, and hearken to songs shared inside these teams.
The function is presently being examined in Canada on iOS and Android units.
Customers can entry Fan Teams by means of the “Discover” tab positioned beneath the search bar on the prime of the app. From there, they’ll discover over 30 completely different teams devoted to varied musical pursuits, starting from indie rock and nation to Punjabi and Okay-pop, based on an organization weblog put up.
Group members can create new posts, take part in ongoing chat threads, and share or save really useful songs. Customers also can stream music with out leaving the dialog or the group — they’ll merely faucet the play button on the prime to hearken to all of the songs added, or navigate to the separate “Music” tab subsequent to “Posts.”
Notably, artists can be part of these teams, giving them a brand new approach to join with followers immediately. They’ll share unique content material, work together extra personally, and construct stronger communities with their supporters.
Anybody can arrange a brand new group, and directors can mute members and delete messages, an organization spokesperson instructed TechCrunch. Customers can report content material and might block different members if wanted.
This new function represents Amazon’s technique to compete with Spotify, which has been working to have interaction customers by means of varied social options.
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Spotify launched a messaging function in August and in addition a “Jam” function that permits customers to co-create playlists with pals and hearken to songs collectively.
SoundCloud additionally affords a commenting function and has not too long ago up to date its platform to incorporate new social functionalities, comparable to playlists primarily based on what pals are listening to and a direct messaging software for artists. One other platform, Stationhead, permits customers to hearken to music collectively throughout stay streaming events.
Fan Teams is about to roll out to clients within the U.S. and different markets starting subsequent yr.
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