AMD’s newest acquisition may assist scale back Nvidia’s market dominance in the case of AI {hardware}.
Semiconductor big AMD on Wednesday introduced it acquired AI software program optimization startup Brium. Phrases of the deal weren’t disclosed.
Brium is a startup that seems to be in stealth mode. The startup builds machine studying functions to allow AI inference, the method a educated AI mannequin makes use of to attract conclusions from new knowledge, throughout a wide range of totally different {hardware} choices, in response to a weblog submit on Brium’s bare-bones web site.
Reducing via that jargon a bit, Brium might help retrofit AI software program to work with totally different AI {hardware} than it may need been designed for initially.
In a press launch, AMD stated its acquisition of Brium will assist its dedication to “constructing a high-performance, open AI software program ecosystem that empowers builders and drives innovation.”
Whereas AMD is saying that this acquisition helps create a extra open AI ecosystem, which isn’t incorrect, it appears clear that it’s additionally meant to assist AMD overcome one in all its greatest roadblocks: a big proportion of AI software program is being designed for Nvidia {hardware} and chips.
Brium’s sole weblog submit, which got here out in November 2024, talked in regards to the trade’s reliance on Nvidia and referred to as out AMD particularly.
“Lately, the {hardware} trade has made strides in direction of offering viable options to Nvidia {hardware} for server-side inference,” the weblog submit reads. “Options comparable to AMD’s Intuition GPUs supply robust efficiency traits, but it surely stays a problem to harness that efficiency in apply as workloads are sometimes tuned extensively with Nvidia GPUs in thoughts. At Brium, we intend to allow environment friendly [model] inference throughout a variety of {hardware} architectures.”
That is AMD’s fourth strategic acquisition prior to now two years towards the corporate’s aim of fostering an open-source AI ecosystem, in response to the press launch. The corporate beforehand acquired Silo AI (in July 2024), Nod.AI (October 2023), and Mipsology (August 2023).
TechCrunch has reached out to AMD for extra data.
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