FOX Enterprise host Charles Payne exposes how the inventory market says one thing fully completely different from Cracker Barrel’s CEO concerning the chain’s emblem change on Making Cash.
Cracker Barrel’s newest try to handle the controversy over its redesign ignited extra backlash after a brand new assertion was launched on Monday.
“If the previous few days have proven us something, it’s how deeply folks care about Cracker Barrel. We’re actually grateful in your heartfelt voices. You’ve additionally proven us that we might’ve finished a greater job sharing who we’re and who we’ll all the time be,” the assertion learn.
The Tennessee meals chain added that its values as an organization haven’t modified and that “Uncle Herschel,” the determine of the unique emblem, was “not going wherever.”
“Whereas our emblem and remodels could also be making headlines, our larger focus continues to be proper the place it belongs…within the kitchen and in your plate: serving beneficiant parts of the meals you crave at truthful costs and doing it with the form of nation hospitality that brightens your days and creates lasting recollections,” the assertion mentioned.
Cracker Barrel unveiled a brand new text-only emblem in August 2025, changing its iconic man-and-barrel design first launched in 1977. (Photograph Illustration by Thomas Fuller/SOPA Photos/LightRocket through Getty Photos / Getty Photos)
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It continued, “We all know we received’t all the time get every thing proper the primary time, however we’ll maintain testing, studying, and listening to our friends and staff. On the finish of the day, our promise is easy: you’ll all the time discover consolation, neighborhood, and nation hospitality right here at Cracker Barrel. Uncle Herschel wouldn’t have needed it another method.”
The response reignited assaults towards Cracker Barrel, with social media customers persevering with to name for a boycott.
“Cracker Barrel simply launched this dumb assertion the place they principally say ‘we hear you however we’re not going to vary the emblem again and we’re not going to cease funding all ages delight occasions.’ Dumbest transfer attainable. They’re getting cooked within the feedback by indignant prospects now,” conservative activist Robby Starbuck wrote.
In 2023, the “Outdated Nation Retailer” celebrated Delight month by unveiling rainbow-colored rocking chairs. Cracker Barrel additionally sponsored the Nashville Delight Parade in 2024.
Trump advisor Alex Bruesewitz exclaimed, “Cracker Barrel’s management is completely clueless! They haven’t any respect for his or her prospects!”
Writer and political commentator Dr. Carol Swain wrote, “Right here is the clueless @CrackerBarrel response. Firm executives don’t know the way to answer the magnitude of [the] backlash. When in a gap, simply maintain digging.”
“It is time to get your rooster fried steak with biscuits and gravy at a mother and pop place,” conservative speak radio host Andrew Wilkow remarked.
The Federalist founder and CEO Sean Davis wrote, “Day 1: Everybody loves what we’re doing. Day 5: Solely a ‘vocal minority’ opposes what we’re doing. Day 8: We’re sorry you’re not sensible sufficient to understand what we’re doing. That is the Cracker Barrel advertising and marketing and PR trajectory to this point. They’re now in wall-of-text faux apology mode (‘we’re sorry you’re offended, however not likely’).”
“It does not matter what Cracker Barrel company PR flacks say now. Nobody cares. They destroyed the corporate with their woke rebrand. Nobody who liked the restaurant will ever belief them once more,” The Federalist senior editor John Daniel Davidson wrote.
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Cracker Barrel beforehand claimed that it had obtained optimistic suggestions concerning its modifications. (Nathan Howard/Bloomberg/Getty Photos / Getty Photos)
Fox Information Digital reached out to Cracker Barrel for remark.
Cracker Barrel discovered itself at odds final week with its followers after eradicating “Uncle Herschel” from its emblem. The corporate unveiled its revamped text-only design, sparking backlash and sinking its inventory value.
The unique 1969 emblem was additionally text-only, however the 1977 addition of the now-iconic imagery turned a staple of its branding.
The chain additionally redesigned the inside of its eating places, ditching the kitschy American aesthetic and changing it with a slick modernist motif.
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Customers shortly spoke out towards Cracker Barrel after it unveiled a brand new emblem that eradicated the picture of a person leaning over a barrel and as an alternative simply has the restaurant’s title in black textual content over a yellow barrel-shaped backdrop. (Cracker Barrel / Fox Information)
Previous to this latest assertion, a Cracker Barrel spokesperson mentioned the suggestions from friends and group members had been “overwhelmingly optimistic and enthusiastic concerning the refreshed eating and buying expertise,” however a “vocal minority” might really feel in another way.