Solidarity Capital managing associate Jeff McClean discusses his outlook for Nike shares and jobs development in December on ‘The Claman Countdown.’
Nike will return to promoting attire and sneakers on the Amazon platform within the U.S.
The athleticwear firm advised FOX Enterprise it was “investing in our market to make sure we’re providing the appropriate merchandise, greatest providers, and tailor-made experiences to customers wherever and nonetheless they select to buy.”
That effort, Nike stated, consists of “increasing to new digital accounts,” equivalent to Amazon within the U.S., in addition to “new bodily companions like Printemps, elevating retail experiences throughout {the marketplace}, and launching Nike’s AI powered conversational search to enhance our on-line providers.”
ACTIVIST ATHLETICS WEAR BRAND MOCKS NIKE FOR BILLBOARD BLUNDER, OTHER PAST CONTROVERSIES
The corporate’s merchandise on Amazon are at present bought by impartial retailers.
The Nike retailer emblem on the outlet village Belaya Dacha outdoors Moscow, Russia, April 23, 2016. (REUTERS/Grigory Dukor / Reuters)
“Whereas impartial sellers have listed some Nike stock in our retailer for a few years, Amazon will quickly start sourcing a a lot wider vary of Nike merchandise on to develop our choice for U.S. prospects,” an Amazon spokesperson advised FOX Enterprise.
Ticker | Safety | Final | Change | Change % |
---|---|---|---|---|
AMZN | AMAZON.COM INC. | 200.99 | -2.11 | -1.04% |
The e-commerce large’s spokesperson additionally stated Amazon was “offering an prolonged time frame for the small variety of sellers affected to promote via their stock of overlapping objects.”

Amazon signage throughout the 2024 CES occasion in Las Vegas, Nevada, US, on Wednesday, Jan. 10, 2024. The occasion usually doubles as a preview of how tech giants and startups will market their wares within the coming 12 months, and if early bulletins are any in (Photographer: Bridget Bennett/Bloomberg by way of Getty Photos / Getty Photos)
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Nike’s comeback on Amazon comes almost six years after the corporate stopped, because it shifted focus to promoting on its e-commerce web sites and in shops.
It additionally sells its athletic attire and footwear by way of wholesale accounts.
Nike has generated $35.2 billion in revenues over the primary three quarters of 2025, a 9% lower in comparison with the primary 9 months of the earlier 12 months.
Ticker | Safety | Final | Change | Change % |
---|---|---|---|---|
NKE | NIKE INC. | 60.02 | -1.30 | -2.12% |
Nike’s internet earnings for 2025’s first three quarters amounted to $3 billion. Over the primary three quarters of 2025, it had $4.2 billion in internet earnings.
Along with its namesake model, Nike owns the Converse model, which it bought in 2003, and Jordan model, which helped make the corporate a family identify.

A girl carries a procuring bag whereas passing in entrance of a Nike Inc. retailer in Portland, Oregon, on Wednesday, April 24, 2013. (Natalie Behring/Bloomberg by way of Getty Photos / Getty Photos)
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Reuters contributed to this report.