RiserUnited, a newly based clothes firm based mostly out of Dallas, sells attire that honors the American flag.
RiserUnited, a newly based on-line clothes firm based mostly out of Dallas, offers buyers the chance to “put on their values” by promoting patriotic attire that honors the American flag.
“We imagine that while you rise for the flag, and also you perceive what the flag represents, it offers you a way of gratitude,” Alina Rubinshteyn, vice chairman of gross sales and model engagement at RiserUnited, instructed FOX Enterprise. “It will assist unite us.”
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The web retail enterprise – which launched on Flag Day in June 2024 and has eight staff – sells a spread of males’s and girls’s clothes, together with shirts, hoodies and fleeces. It additionally sells home items like blankets and mugs that embody the corporate’s “spirit of liberty and freedom,” in line with the RiserUnited web site.
The enterprise — which launched on Flag Day in June 2024 — sells a spread of males’s and girls’s clothes objects. (RiserUnited)
RiserUnited’s brand, featured on a lot of its clothes objects, resembles each a flag and the hand-over-the-heart gesture used through the Pledge of Allegiance. Nevertheless, lots of the firm’s merchandise are “quietly patriotic,” Rubinshteyn mentioned.
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“We do not scream with giant pictures of eagles and flags,” she mentioned. “We wish it to be a [clothing] line that individuals can gown up, gown down … but be grounded in gratitude once they catch a glimpse of the brand.”
Along with its give attention to honoring the flag, RiserUnited prioritizes the standard of its cloth and creates merchandise which can be distinctive, Rubinshteyn mentioned.
RiserUnited’s best-selling merchandise is the “Biggest American Hoodie.” The grey hoodie is obtainable in seven totally different types, all of which honor the 4 Iowa-class battleships of WWII – USS Iowa, USS New Jersey, USS Missouri and USS Wisconsin. (RiserUnited)
RiserUnited’s hottest merchandise is “The Biggest American Hoodie.” The grey hoodie is obtainable in seven totally different types, all of which honor the 4 Iowa-class battleships of WWII – USS Iowa, USS New Jersey, USS Missouri and USS Wisconsin. The hoodie is American-made from American-sourced supplies, and it’s also licensed by the U.S. Navy, Rubinshteyn mentioned.
“We like to focus on historical past at any time when we will,” she mentioned.
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Steve Needham, founding father of RiserUnited, was impressed to start out the clothes enterprise after being annoyed by manufacturers that assist divisive rhetoric, in line with Rubinshteyn.
“There are a variety of disagreements, there’s discourse and there are protests,” she mentioned. “We simply do not imagine that protests – that are considered one of our rights and freedoms – needs to be taken on the foot of the flag.”
RiserUnited, a clothes firm based mostly out of Dallas, Texas, offers buyers the chance to “put on their values” by patriotic attire that honors the American flag. (RiserUnited)
Whereas a few of RiserUnited’s merchandise are made fully within the U.S., the enterprise does outsource elements of its manufacturing course of to different nations. Wanting forward, the net clothes firm hopes to in the end create “increasingly more” American-made merchandise, Rubinshteyn mentioned.
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“We see it as an thrilling problem that we will sit up for,” she mentioned.
