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Victoria’s Secret’s web site is again on-line after the retailer needed to take it down earlier within the week to take care of a “safety incident.”
The lingerie retailer’s web site was operational on Friday.
“Our web site is again on-line and we admire our prospects’ persistence,” a Victoria’s Secret spokesperson confirmed to FOX Enterprise. “We’re completely happy to welcome prospects again to the location and proceed to serve them at our Victoria’s Secret and PINK shops.”
A Victoria’s Secret lingerie and womenswear retailer situated in San Francisco’s Union Sq. procuring district. (Picture by Robert Alexander / Getty Pictures)
The return of Victoria’s Secret’s web site comes after the retailer stated Wednesday it had “taken down our web site and a few in-store providers as a precaution” whereas it addressed a “safety incident.”
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Whereas it was down, prospects clicking onto the retailer’s web site had been met with a black display that includes a message sprawled throughout the middle of the web page.
Now, nevertheless, it exhibits the retailer’s numerous merchandise, together with offers and what’s “trending now.”

When Victoria’s Secret’s three-story flagship in midtown Manhattan reopens on the finish of July, will probably be scrubbed of any proof of its former delight and pleasure: the Victoria’s Secret Angels. (iStock)
The corporate didn’t say whether or not the in-store providers that had been taken down had additionally resumed.
A Victoria’s Secret spokesperson beforehand informed FOX Enterprise on Wednesday that after the safety incident was recognized, the corporate instantly enacted its response protocols.
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“Third-party consultants are engaged, and we took down our web site and a few in retailer providers as a precaution,” the spokesperson had stated on the time.
The corporate sells a slew of Victoria’s Secret merchandise, starting from intimate put on and different clothes to fragrances and different physique care objects by means of its web site and shops.

Signage exterior a Victoria’s Secret retailer within the Brooklyn borough of New York, U.S., on Thursday, Feb. 17, 2022. It’s unclear what the “safety incident” entailed. (Stephanie Keith/Bloomberg through Getty Pictures)
Along with Victoria’s Secret, the corporate additionally owns the PINK and Adore Me manufacturers.
The corporate introduced in $2 billion, or about one third of its whole income, in digital gross sales in 2024. Its North American shops had been answerable for 44% of final yr’s annual income.
Victoria’s Secret & Co. generated $6.23 billion in internet gross sales over the course of 2024. Its internet earnings, in the meantime, was $165 million.
Its market capitalization hovered round $1.67 billion as of Friday morning.