Figma is increasing its presence in India by establishing an area workplace and hiring Indian expertise because it seeks to deepen ties with one in all its largest consumer communities and make a broader push to higher win over builders alongside the designers who already depend on the platform.
Based in 2012 by Dylan Area and Evan Wallace, Figma broke by way of by providing a browser-based interface at a time when most designers had been nonetheless tied to desktop software program. The strategy was initially met with skepticism, however the platform ultimately turned a go-to collaboration device for UX and product groups. Now, the corporate is seeking to replicate that trajectory with builders — and sees India as a key market to speed up that evolution.
India has one of many world’s largest developer communities — a bonus already acknowledged by tech giants equivalent to Microsoft, which counts almost 22 million Indian builders on GitHub. Roughly 40% of Figma’s customers globally are builders, and the corporate has been rolling out options geared toward bridging design and engineering workflows. Nevertheless, Figma nonetheless faces a notion problem: many Indian builders proceed to see Figma primarily as a design device reasonably than a platform for end-to-end product creation.
“India has such a big inhabitants of builders who may not presently consider Figma as their device, and that’s the factor that we need to do,” mentioned Abhishek Mathur, VP of Engineering at Figma, in an interview. “A variety of it’s being finished by the neighborhood, however we need to be a part of that exercise as properly — and share our story of enabling builders to be extra than simply writing code.”
On Wednesday, Figma opened a brand new workplace in Bengaluru, India, as a part of its persevering with enlargement exterior the U.S. The San Francisco-headquartered firm already has workplaces in Tokyo, Singapore, London, Paris, Berlin, Sydney, and São Paulo.
Till now, Figma had been supporting customers in India remotely by way of its Singapore group. The corporate now acknowledges the worth of building an area presence, as its consumer base and neighborhood exercise within the nation have continued to broaden.
“India has all the time been a worldwide hub of innovation, and notably, for Figma, worldwide markets are an enormous a part of utilization,” Mathur instructed TechCrunch.
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As a lot as 85% of Figma’s total utilization is worldwide, and India is its second-largest consumer base after the U.S., Mathur famous. The corporate mentioned it was serving customers in 85% of India’s 28 official states as of the third quarter of 2025. As of September, greater than 40% of the highest 100 corporations listed on the Bombay Inventory Trade had been Figma clients, it added.
Figma counts 13 million weekly energetic customers worldwide. The corporate didn’t share particular consumer numbers for India, although Mathur described the nation as “a really massive portion” of its base. Its India neighborhood alone contains greater than 25,000 members.
In Might, Figma launched a brand new vary of AI-powered options designed to increase its software program’s worth past design groups, positioning it in competitors not simply with Adobe and Canva, but additionally with AI coding platforms equivalent to Replit and Lovable. A kind of options, Figma Make, permits customers to generate working internet functions from natural-language prompts and collaborate on each design and code inside the similar workspace.
Mathur mentioned India has been the biggest marketplace for Figma Make, with customers within the nation producing over 800,000 prototypes thus far.
Figma additionally sees elevated adoption amongst builders in India, notably for its dev mode, which debuted in 2023 to assist builders rapidly translate designs into code.
“The primary spectrum of creativeness to manufacturing is what we’re seeing by way of variations between India and the remainder of the globe,” Mathur mentioned. “The utilization patterns are related, however the scale of operations in a few of the issues may be very difficult.”
Figma’s Bengaluru workplace will initially deal with strengthening the corporate’s gross sales and advertising operations within the nation. Its customers in India embody consumer-facing startups equivalent to CRED, Groww, Fynd, Swiggy, and Zomato, in addition to IT providers giants together with Infosys and TCS and client corporations equivalent to Airtel, CARS24, and Myntra.
In 2024, Figma generated about half of its income from markets exterior the U.S., and Mathur described India as an “vital market” for the corporate, although he didn’t disclose its particular contribution to international income.
India’s consumer base is already influencing Figma’s product improvement. As an illustration, suggestions from its neighborhood in India led the corporate to introduce improved code-export choices that produce higher-quality code — a direct response to requests from Indian customers in search of higher output.
“We need to proceed to do occasions, perceive and work with our clients — small to massive — and as time progresses, we would add different potentialities as properly,” Mathur mentioned.
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