Executives at Ford are contemplating killing its flagship electrical pickup truck, the F-150 Lightning, in line with The Wall Road Journal.
The discussions are occurring within the wake of Ford’s late October resolution to idle F-150 Lightning manufacturing whereas it prioritizes hybrid and gas-engine variations of the favored pickup. The corporate’s been coping with manufacturing troubles after a fireplace broke out at aluminum provider Novelis’ manufacturing unit in Oswego, New York, earlier this yr.
Ford launched the F-150 Lightning in 2021 with a promised base value of $40,000. It began constructing and promoting the truck in 2022 — though the truck wound up costing most prospects much more.
However whereas it’s been one of many top-selling electrical vehicles in the US since then, Ford has struggled to promote quite a lot of thousand of them per quarter. The marketplace for electrical vehicles was robust even earlier than Republicans in Congress ended the federal EV tax credit score and the Trump administration took an axe to emissions rules that inspired the adoption of electrical autos.
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