Ford is ready to disclose extra details about its upcoming low-cost electrical automobiles at an occasion in Kentucky on August 11. And the corporate is speaking a really large recreation: CEO Jim Farley mentioned Wednesday that the announcement is “a Mannequin T second” for Ford.
Farley made the feedback after Ford revealed its electrical car division posted a lack of round $1.3 billion within the second quarter of 2025. Gross sales of the corporate’s prime two EVs, the F-150 Lightning and the Mustang Mach-E, are declining, all whereas issues are trying more and more robust for electrical automobiles below the second Trump administration.
Farley first revealed that Ford had a skunkworks crew growing a low-cost electrical car in February 2024. As TechCrunch first reported, the trouble is being led by former Tesla government Alan Clarke, and the crew is brimming with expertise from corporations like Tesla, Rivian, Apple, and Lucid Motors.
The corporate has been intentionally imprecise about any specifics, however has admitted that the primary car to be constructed on this new low-cost platform will probably be a mid-size pickup truck set for launch in 2027. Ford has mentioned it can construct “a number of car types — for each retail and business clients” on the platform, and that these automobiles will characteristic “customized digital experiences.”
Cheaper fashions may assist Ford, however 2027 remains to be a great distance out.
Whereas there are mainly no mass-market electrical automobiles accessible within the U.S. at or below $30,000, that probably received’t be the case when Ford’s secretive EVs hit the market in two years. Tesla has mentioned it can begin promoting a stripped-down (and presumably smaller) Mannequin Y SUV later this 12 months. Normal Motors is bringing again the Chevy Bolt subsequent 12 months. And Jeff Bezos-backed startup Slate Auto is placing its personal low-cost electrical pickup on sale as early as late 2026.
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