Israeli AI agent startup Great has raised $100 million in a Sequence A spherical led by Index Ventures, with participation from Perception Companions, IVP, Bessemer, and Vine Ventures.
The massive spherical, in a market already crowded with AI agent startups, suggests Great has satisfied prime tier buyers it’s not simply one other GPT wrapper, however an organization constructing the infrastructure and orchestration that would scale if multi-agent methods take off.
The spherical brings Great’s whole funding to $134 million simply 4 months after the startup got here out of stealth with a seed spherical and a promise to assist enterprises deploy customer-facing AI brokers throughout voice, chat, and electronic mail in each market and each language. The startup says it tailors the platform to every promote it serves, fine-tuning for language, cultural norms, and regulatory environments, and even organizes native groups to handle deployment.
That method has led to speedy development for the younger startup, which claims its AI brokers are already managing tens of 1000’s of buyer requests day by day with an 80% resolve price. Since launching, Great has expanded to Italy, Switzerland, the Netherlands, Greece, Poland, Romania, the Baltics, the Adriatics and the UAE.
With its recent funding, Great intends to launch in Germany, Austria, the Nordics and Portugal in 2025, and plans to increase within the Asia-Pacific area in early 2026. However the firm doesn’t intend to cease with buyer assist brokers.
Since its system plugs deeply into an enterprise buyer’s present software program and could be tailor-made for every market, the startup says it is going to be in a position to give brokers the capabilities to carry out new duties with minimal additional effort. It’s at present exploring areas like worker coaching, gross sales enablement, regulatory compliance, inner IT assist, and onboarding, the corporate mentioned.
“The promise of AI brokers is evident, however placing that into observe, and critically, into manufacturing, is a large problem,” Bar Winkler, CEO and co-founder of Great, mentioned in a press release. “It requires marrying best-in-class expertise along with flawless supply, on the bottom with prospects. That’s been our method with Great, and it’s what has pushed the accelerated adoption we’ve seen throughout markets in the previous couple of months.”
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Buyer-facing AI brokers are rising as the primary actual beachhead for the expertise, and buyers have been probably attracted by Great’s focus right here. These use instances assist enterprises lower prices by augmenting or changing human assist workers, and they combine readily into present name centre infrastructure. Crucially, in addition they carry much less danger than having an AI make inner selections autonomously — a use case that almost all enterprises aren’t able to undertake at scale but.
Index Ventures companion Hannah Seal pointed to Great’s capacity to “[move] from idea to world scale in lower than a yr” as a supply of confidence for buyers. The corporate’s true edge, she mentioned, is its capacity to deploy brokers for world enterprises that operate throughout each market and language.
Jeff Horing, co-founder and managing director at Perception Companions, mentioned the adoption Great is seeing throughout industries reveals “simply how invaluable culturally fluent brokers could be.”
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