Vram Ismaliyan spent almost 14 years at Wells Fargo, promoting cost infrastructure methods to Fortune 500 firms. Regardless of being a prime performer within the funds division, he felt continually slowed down by the financial institution’s antiquated expertise.
“I spent at the least 5 to 10 hours making ready for buyer conferences,” he instructed TechCrunch. “I needed to work by means of 10 or 15 totally different techniques to assemble data, make sense of it, after which put it right into a PowerPoint.”
Like his colleague, Kevin Miyamoto additionally struggled with Wells Fargo’s tech. Regardless of managing $900 billion in annual consumer funds, he managed his whole portfolio of accounts with Excel spreadsheets as a substitute of a correct CRM.
Annoyed by the inefficient tech instruments at Wells Fargo, Ismaliyan and Miyamoto teamed up in 2021 to construct Identifee, a software program platform designed particularly for business bankers with all of the capabilities they wished they’d. The corporate is a Prime 20 finalist within the Startup Battlefield competitors at TechCrunch Disrupt 2025.
As a result of they’d personally grappled with outdated tech at one of many nation’s largest banks, Ismaliyan and Miyamoto acknowledged that the tech inefficiencies are much more extreme at smaller monetary establishments.
“If you wish to pull any data in your buyer, you may need to log in to 10 separate techniques, obtain the info that’s all totally different into Excel, to then begin to do evaluation,” Miyamoto stated. “It takes eternally.”
Identifee is designed to spice up banker productiveness by combining the performance of a number of, fragmented inside techniques right into a single platform.
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The startup’s platform is constructed on a number of modular techniques that purchasers should purchase individually or as a whole suite. These techniques embody a CRM, a enterprise intelligence device for monitoring buyer knowledge, and a gross sales enablement module for producing reviews and shows.
“If you happen to’re a neighborhood financial institution, you possibly can do what Identifee does, however you’d need to get Salesforce, Seismic, Energy BI, and Tableau,” Miyamoto stated. “Or you possibly can use our device, which has all these issues, however in a single straightforward platform.”
A few of Identifee’s modules are additionally powered by AI. As an example, the startup’s AI agent can assist fill out request for proposals (RFPs) kinds in accordance with every financial institution’s compliance and threat insurance policies.
Ismaliyan and Miyamoto declare Identifee is the one platform constructed particularly for business banks and credit score unions, a mixed U.S. market phase estimated to exceed 8,800 establishments.
Identifee has already gained the belief of the banking sector, signing up over 170 purchasers, together with main names like Silicon Valley Financial institution, First Constancy Financial institution, and Comerica.
The corporate has raised about $5 million in seed funding from traders together with Ocean Azul Companions, 10X Capital, and Gaingels.
When requested why different startups aren’t tackling business banking tech inefficiencies, Miyamoto responded: “There are tons of individuals aware of [this problem], however these individuals don’t begin firms like Vram and I did.”
If you wish to study extra about Identifee from the corporate itself — whereas additionally testing dozens of others, listening to their pitches, and listening to visitor audio system on 4 totally different phases — be part of us at Disrupt, October 27 to 29 in San Francisco. Be taught extra right here.
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