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Golf was invented in Scotland, so it solely appears Johnnie Walker, one other Scottish staple, continues to embrace the sport forward of its largest rivalry this upcoming week.
The Ryder Cup, which might be held on the iconic Bethpage Black course on Lengthy Island from Sept. 26-28, is likely one of the most thrilling rivalries in sports activities as Staff USA and Staff Europe battle to see who will personal bragging rights till the following match in 2027.
So, Johnnie Walker, the world’s primary scotch whisky model, teamed unveiled “The Spirit of the Cup” initiative that’s fan-first pushed and celebrates nationwide satisfaction – regardless of which aspect you’re pulling for.
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One of many Johnnie Walker and Devereux Golf trend items created for “The Spirit of Golf” initiative. (Johnnie Walker)
As a part of the initiative, Johnnie Walker collaborated with Devereux Golf, a trendsetting attire model, to create trend devoted to the match’s rivalry. It mixes avenue type and the vitality that New York Metropolis can carry out in anybody given how shut this yr’s match is to the “Huge Apple.”
From daring jerseys to traditional polos and cardigans, golf followers can rep the squad they love, whereas additionally displaying off their very own trend sense.
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However that’s not all. Johnnie Walker additionally created “Cocktail Courier” kits, which can be found in each USA- and Europe-themed editions. The kits function the “Maintain Strolling 18” cocktail, a golf-themed refreshment that additionally included Devereux and Johnnie Walker merchandise to have fun the second.
Johnnie Walker’s Cocktail Courier package tailor-made for Staff USA forward of the Ryder Cup. (Johnnie Walker)
Lastly, and maybe the good a part of the initiative, is getting golf followers collectively in New York Metropolis all through Ryder Cup week by way of “The Spirit of the Cup Tour.” Johnnie Walker might be organising a branded truck that might be stopping at a number of areas by way of the town to host watch events, give out unique Devereux Golf merchandise, play avenue golf video games, and naturally, serve golf-inspired cocktails. Whereas Maintain Strolling 18 is a traditional, Johnnie Lemonade and Blue in One can even be out there to anybody who needs to catch the match with the Johnnie Walker crew.
This whole initiative is completed to ship on the model’s mission to make golf accessible, inclusive and enjoyable for everybody. And there’s maybe no higher time to try this as international locations unite to assist their aspect within the Ryder Cup.
“At Johnnie Walker, we champion moments that carry folks collectively, and ‘The Spirit of the Cup’ completely captures the vitality, ardour, and camaraderie that golf evokes,” Jesse Damashek, senior vice chairman of whiskey portfolio, Diageo North America, stated in a press launch.
Fashions sporting Johnnie Walker and Devereux Golf collaboration for “The Spirit of the Cup” initiative forward of the Ryder Cup. (Johnnie Walker)
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“Golf has at all times been a part of our historical past, however this previous yr we’ve taken daring steps to reenergize that legacy – bringing immersive fan experiences to the Charles Schwab Problem and Waste Administration Phoenix Open, reviving our historic hole-in-one custom, and now channeling the vitality of golf’s largest rivalry to a broader, extra connective viewers.”
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