FOX Organization’ Jeff Group reports from Legoland in Goshen, New York City, where the kids’s plaything brand name is attempting to influence cutting-edge and creative summertime understanding.
LEGO is pressing past its typical foundation with a brand-new screen-free innovation created to make kids’s productions respond, relocate and react throughout play.
The firm presented the technology Monday at CES 2026, the yearly customer electronic devices exhibition in Las Las vega, where it showcased exactly how ingrained innovation can bring physical LEGO constructs “to life” without phones or tablet computers.
The brand-new LEGO SMART Play system incorporates sensing units and interactive components right into choose blocks and numbers, enabling productions to generate audios, lights and impacts based upon exactly how they’re set up and utilized.
LEGO claims the method is created to maintain children participated in hands-on structure, while making physical productions extra receptive throughout play.
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The LEGO SMART Block is shown throughout a LEGO interview in advance of the yearly Customer Electronic devices Program in Las Las Vega, Nevada, on Jan. 5, 2026. (Patrick T. Fallon/AFP through Getty Images/ Getty Images)
” The launch of LEGO SMART Play brings creative thinking, innovation, and narration with each other to make structure globes and tales a lot more interesting, and all without a display,” stated Tom Donaldson, the elderly vice head of state and head of imaginative play laboratory at the LEGO Team.
” We absolutely think we are establishing a brand-new requirement for interactive, creative experiences and can not wait to see this technology in the hands of children when we introduce this year.”
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A discussion happens throughout the LEGO SMART Play launch occasion at the Mandalay Bay Convention Facility in Las Las Vega, Nevada, on Jan. 5, 2026. (David Becker/Getty Images for The LEGO Team/ Getty Images)
LEGO SMART Play is anticipated to introduce March 1, starting with a schedule of Celebrity Wars establishes that usage integrated innovation to include audios and impacts to builds.
” For the very first time in the background of LEGO Celebrity Wars, with LEGO SMART Play establishes, the fight revives, enabling followers to recreate legendary scenes and communications, in addition to produce brand-new ones,” the plaything maker stated on its internet site.
Julia Goldin, primary item and advertising and marketing policeman of the LEGO Team, talks on phase throughout the LEGO SMART Play launch occasion at the Mandalay Bay Convention Facility in Las Las Vega, Nevada, on Jan. 5, 2026. (David Becker/Getty Images for The LEGO Team/ Getty Images)
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” Followers can open clever attributes such as Lightsaber hums with the clever minifigures of Darth Vader and Luke Skywalker, the engine holler of the A-wing and also pay attention to ‘The Imperial March’ with Emperor Palpatine resting on his throne.”
The firm stated the brand-new system is its “largest technology” considering that the very first LEGO minifigure in 1978.