Demis Hassabis, CEO of Google’s AI analysis group DeepMind, appeared to counsel Tuesday night that Veo 3, Google’s newest video-generating mannequin, might probably be used for video video games.
In response to a publish on X beseeching Google to “let me play a online game of my veo 3 movies already,” and asking, “playable world fashions wen?” Hassabis responded, “now wouldn’t that be one thing.”
On Wednesday morning, Logan Kilpatrick, lead product for Google’s AI Studio and Gemini API, chimed in with a reply: “🤐🤐🤐🤐”
Each posts from the Google executives are little greater than playful strategies, and a Google spokesperson advised TechCrunch the corporate had nothing to share in the meanwhile. However constructing playable world fashions isn’t outdoors the realm of prospects for the tech large.
World fashions are completely different from video era fashions. The previous simulates the dynamics of a real-world setting, which lets brokers predict how the world will evolve in response to their actions. Video gen fashions synthesize practical video sequences.
Google has plans to show its multimodal basis mannequin, Gemini 2.5 Professional, right into a world mannequin that simulates points of the human mind. In December, DeepMind unveiled Genie 2, a mannequin that may generate an “limitless” number of playable worlds. The next month, we reported that Google was forming a brand new staff to work on AI fashions that may simulate the actual world.
Others are engaged on constructing world fashions — most notably, AI pioneer Fei-Fei Li. Li got here out of stealth final 12 months with World Labs, a startup that has constructed its personal AI system that generates video game-like, 3D scenes from a single picture.
Veo 3, which remains to be in public preview, can create video in addition to audio to go together with clips — something from speech to soundtracks. Whereas Veo 3 creates practical actions by simulating real-world physics, it isn’t fairly a world mannequin but. As an alternative, it may very well be used for cinematic storytelling in video games, like cutscenes, trailers, and narrative prototyping
The mannequin can be nonetheless a “passive output” generative mannequin, and it (or a future Veo era) would wish to shift to a simulator that’s extra energetic, interactive, and predictive.
However the actual problem with online game manufacturing isn’t simply spectacular visuals; it’s real-time, constant, and controllable simulation. That’s why it’d make sense to see Google take a hybrid method that leverages Veo and Genie sooner or later, ought to it pursue online game or playable world growth.
Google might discover itself competing with Microsoft, State of affairs, Runway, Pika and, ultimately, OpenAI’s video-generating mannequin Sora.
Given Google’s deliberate strikes on this planet fashions house and its popularity for utilizing its deep pockets and distribution muscle to steamroll rivals, opponents on this house can be sensible to maintain an in depth watch.
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