NATO’s newest social media video has struck a surprisingly optimistic chord on-line after it used Taylor Swift’s The Destiny of Ophelia to underscore a montage of allied troops, plane, and ships working in unison.
The brief clip, set to the lyrics “on the land, the ocean, the sky,” shortly gained traction throughout a number of platforms, with viewers praising its power and surprising cultural contact.
Fairly than the standard, sober presentation of defence imagery, this marketing campaign embraces the rhythm and attain of recent popular culture.
Public response has been fairly optimistic. Feedback throughout YouTube and X spotlight shock and approval in equal measure.
One viewer wrote, “They really made it work,” whereas one other added, “It’s unusual how a Taylor Swift track could make a army video really feel inspiring as an alternative of intimidating.”
On Fb, one consumer summed it up neatly: “It’s the West displaying its identification by way of its personal tradition. There’s one thing fairly symbolic about this.”