Netflix used generative AI to create a scene within the Argentinian sci-fi collection The Eternaut — a primary for one of many streamer’s authentic reveals or movies. Throughout an earnings name on Thursday, Netflix co-CEO Ted Sarandos mentioned using AI was quicker than utilizing conventional visible results instruments and helped reduce prices.
“That VFX sequence was accomplished 10 occasions quicker than it might have been accomplished with conventional VFX instruments and workflows,” Sarandos mentioned in the course of the name. “Additionally, the price of it simply wouldn’t have been possible for a present in that finances.”
Sarandos mentioned the inventive crew behind The Eternaut used AI to generate a scene of a constructing collapsing in Buenos Aires. “We stay satisfied that AI represents an unbelievable alternative to assist creators make movies and collection higher, not simply cheaper,” Sarandos added.
In Could, the streaming service revealed a brand new AI-powered search characteristic on cellular that lets customers discover reveals or films utilizing conversational phrases, like “one thing humorous and upbeat,” or “tales about dancers.” Netflix additionally mentioned it’ll use AI to mix advert breaks with the platform’s reveals and films — for instance, permitting advertisers to show their product in entrance of a Stranger Issues-inspired background.
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