Netflix is reportedly in talks to license video podcasts distributed by iHeartMedia, based on Bloomberg. iHeartMedia’s podcast portfolio consists of exhibits like “The Breakfast Membership,” “Las Culturistas,” “Jay Shetty Podcast,” and “Stuff You Ought to Know.”
Netflix is on the lookout for exclusivity, which suggests video podcasts that it licenses from iHeartMedia may not be uploaded to YouTube. It’s value noting that if a deal does come collectively, iHeartMedia may not license its whole podcast catalogue to the streaming service.
The information comes a couple of weeks after Netflix signed an identical take care of Spotify that can convey a curated collection of sports activities, tradition, life-style, and true crime podcasts from Spotify Studios and The Ringer to Netflix.
Below the Spotify deal, podcasts obtainable on Netflix might be faraway from YouTube however stay on Spotify. A few of Spotify’s largest exhibits, together with “The Joe Rogan Expertise,” will stay on YouTube.
For Netflix, these video podcast offers will give it a brand new option to higher compete with YouTube, which is the most-watched platform for video podcasts after surpassing 1 billion month-to-month energetic podcast viewers earlier this yr.
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