You’ll by no means consider this, however TikTok has gotten ahold of an concept that’s not fairly proper and brought off working with it.
I do know. I used to be shocked too. However the TikTok algorithm giveth, and over the previous week it hath given us an entire bunch of movies selling the concept Apple is providing screaming trade-in presents for the iPhone 13 Professional Max — that mannequin particularly — main individuals to consider that it was the best iPhone of all time and Apple desperately desires all of them again. The video under has been seen virtually 7 million occasions. And truthfully? The 13 Professional was a banger. However like so many breathless theories traded on TikTok, this one simply doesn’t maintain as much as scrutiny.
The inciting occasion appears to have come from the iPhone 17 launch as Apple advertising chief Greg “Joz” Joswiak lists pricing for the brand new fashions. “We even have superb presents from Apple and our companions,” he says. “You possibly can stand up to $1,100 off once you commerce in an iPhone 13 Professional or newer.” Just a few of the movies I noticed on TikTok clipped this very second from the keynote as proof. The factor is, Joz mentioned virtually the very same factor final yr of the iPhone 12 Professional. And the yr earlier than that of the 11 Professional.
On prime of that, Apple isn’t out right here handing out $1,100 reductions to anybody with the 13 Professional. If you happen to commerce in a 13 Professional Max and buy an iPhone 17 instantly from Apple, you’ll solely stand up to $320 again in your previous telephone. Commerce in a 16 Professional Max and also you’ll get a $700 low cost. That massive $1,100 deal comes from the carriers, because it virtually all the time does. You will get $1,100 “off” the worth of a brand new iPhone by buying and selling in a 13 Professional or newer, offered you’re on one in every of that provider’s latest, priciest plans. Buying and selling in a 12 Professional will nonetheless get you a reduction, however not the complete worth of a brand new 17 Professional.
Realistically, 13 is the magic quantity this yr not as a result of it was an particularly good iPhone. Extra doubtless it’s the product of a bizarre equation that determines how a lot worth the carriers can extract from the previous telephone. However TikTok loves a conspiracy idea, and all it takes is one individual making a video about Apple providing bananas trade-in offers on the iPhone 13 Professional Max to kick off an entire viral cycle.
Weirdly, I kind of agree with the TikTokers urging individuals not to surrender their 13 Professional Maxes regardless of how good the trade-in provide is. If you happen to’re a 13 Professional Max proprietor who’s completely completely satisfied along with your system, then that’s all the rationale you should maintain onto your telephone one other yr. No conspiracy idea vital.
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