For a platform that everyone claims to have stop, Fb is astonishingly resilient. A whopping 71 % of American adults nonetheless use the positioning — and greater than half test it day by day — in accordance with a latest Pew examine, cementing it as one of many few constants in an in any other case shifting social media panorama.
And it’s not alone. YouTube is the one platform much more ubiquitous than Fb, with 84 % of adults saying they use it — a determine that, like Fb’s, has barely shifted in years — and almost half doing so daily. They’re additionally the one two platforms with common attain, being utilized by a transparent majority throughout all age brackets surveyed, from teenagers to retirees.
From there, issues begin to splinter. Instagram — the one different platform utilized by at the least half of adults — reveals a a lot sharper age divide than YouTube or Fb. 4-fifths of adults ages 18-29 mentioned they use it, in comparison with simply 19 % of these ages 65 and over. This holds for nearly all platforms, with youthful customers reporting greater utilization. There are related, although much less dramatic, gaps for TikTok, Reddit, and Snapchat. The lone exception is Donald Trump’s Reality Social, which skews older and attracts a proportionally greater share of adults 50 and over.
There’s a political dimension, too. Reality Social and Bluesky — each relative newcomers within the social media world — present unmistakable partisan leanings, doubtless magnified by their comparatively small consumer bases of simply 3 % and 4 % of adults, respectively. Reality Social skews closely Republican, with 6% of Republican or Republican-leaning respondents saying they use it in comparison with simply 1 % of Democrats. Bluesky reveals the reverse: 8 % of Democrats report utilizing it, versus only one % of Republicans.
Pew’s numbers additionally level to a broader realignment on X, previously Twitter. Two years in the past, the platform was favored by Democrats, with greater than 1 / 4 reporting they used it in comparison with a fifth of Republicans. At present, the numbers have mainly flipped, with 24 % of Republicans now reporting to make use of X, in comparison with 19 % of Democrats.
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