Snacking large Mondelez is utilizing generative AI to slash advertising prices and is getting ready to launch AI-generated TV advertisements subsequent 12 months, a senior govt instructed Reuters.
Jon Halvorson, Mondelez’s international senior vice chairman of client expertise, stated the corporate has spent greater than $40 million on an AI video device that may halve manufacturing prices. TV advertisements made utilizing the device must be able to air in time for the 2026 vacation season, he stated, and probably the 2027 Tremendous Bowl.
Mondelez is already utilizing the device to make social content material for Chips Ahoy cookies and Milka chocolate, and can use it to design on-line product pages for Oreo cookies in November.
{content material}
Supply: {feed_title}