Paramount Plus goes up in worth once more. As a part of its earnings report launched on Monday, Paramount introduced that it’s going to “implement worth will increase within the US” within the first quarter of 2026 — with out saying how a lot it can quickly value.
Paramount says the value improve will “gasoline continued reinvestment within the person expertise and ship a good stronger slate of programming” going ahead. Like many different streamers, Paramount has hiked the value of its streaming service on an nearly yearly foundation. Paramount Plus raised costs in 2023 earlier than mountaineering them additional final June, bringing its ad-free Premium plan to $12.99 / month, whereas its ad-supported tier sits at $7.99 / month. It additionally lately raised costs in Canada and Australia.
The Verge reached out to Paramount with a request for extra data however didn’t instantly hear again.
Throughout Skydance’s first few months of possession, Paramount Plus added 1.4 million subscribers, bringing its complete to 79.1 million. Paramount struck a $7.7 billion deal that may convey reside UFC fights to its streaming service as nicely.
Together with worth hikes, Paramount revealed that it’s “retiring” free trials for its streaming service and “reviewing low cost practices.” The corporate additionally plans to replace the know-how stack behind Paramount Plus and its free, ad-supported streaming service Pluto TV to boost their efficiency, and is trying into the way it can use AI to supply higher personalization and suggestions.
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