Reddit CEO Steve Huffman stated AI chatbots aren’t a significant site visitors driver for the social platform regardless of corporations like OpenAI and Google having seen progress in folks utilizing AI for search. Throughout Reddit’s Q3 2025 name, the exec famous that Google search and direct entry proceed to be its prime site visitors drivers.
“[Chatbots are] not a site visitors driver right this moment. I feel {our relationships} with the businesses that we work for — or work with immediately are wholesome, and we each discovered loads over the past couple of years, actually the worth of Reddit’s knowledge and the place our respective merchandise can go and the way we might help one another. So I’m trying ahead to persevering with to work on these items with these companions. However they’re not a significant site visitors driver right this moment,” Huffman stated throughout the name with analysts.
An analyst requested the corporate if 50% of the site visitors comes from Google and 50% direct, Huffman stated that these numbers are “approximate, however fairly shut.”
Reddit has had a tough relationship with LLM builders. The corporate locked down its knowledge via a brand new coverage change in Could 2024 and indicated that any form of industrial use of its knowledge would wish a license. On the similar time, the corporate signed a take care of OpenAI to let it use Reddit knowledge for mannequin coaching.
The corporate additionally has a partnership settlement with Google. Alternatively, the corporate has ensued a authorized battle with AI corporations like Anthropic and Perplexity.
Reddit reported a optimistic quarter with $585 million in income, up 68% year-on-year. The corporate additionally clocked in 116 million each day energetic distinctive customers and 444 million weekly energetic distinctive customers, with 20% development year-over-year. The corporate talked about it recorded 31% year-on-year development in worldwide each day customers. It additionally stated that greater than 190 million Individuals go to the social community each week.
The corporate talked about that it continues to spend money on making the search expertise a central a part of the expertise. Huffman stated that the corporate is dealing with 20% of search volumes via its AI-powered Solutions and “that form of core search field.” He famous that in Q3, 75 million folks searched weekly on Reddit. The corporate has been speaking about unifying AI and the core search expertise, and Huffman stated it’s coming within the subsequent few quarters.
What’s extra, Reddit is experimenting with a brand new and less complicated onboarding circulate to extend early consumer engagement.
“We would like them to see of their first session that Reddit is superb and has content material for them. So our aim is to attach customers with related content material in a short time,” Huffman stated.
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