Since Barcelona and Spotify agreed to a sponsorship deal in March 2022, the 2 have collaborated on a number of firsts with regards to package designs.
Spotify’s emblem has appeared because the front-of-kit sponsor for the Spanish giants since that deal. Nevertheless, the shirts sometimes have sported a extra unconventional design.
Gamers have donned the logos of six of musicians — Drake, Coldplay, Karol G, the Rolling Stones, Rosalía and Travis Scott — on the entrance of Barca’s kits. The limited-edition appears have been reserved for El Clásico matches in opposition to Actual Madrid, certainly one of soccer’s biggest rivalries.
In October 2022, for the primary time in Barcelona historical past, the membership changed the identify of its fundamental sponsor with “an internationally acclaimed artist, Drake,” in line with a information launch. Rosalía’s album emblem adopted months later, then the Rolling Stones’ basic tongue and lips emblem. Scott is the most recent to be featured on the package of Barcelona, who face Villarreal on Sunday (1 p.m. ET on ESPN+).
This is a glance again at every time an artist has been represented on Barcelona’s package — and the consequence when it occurred.
Drake, Oct. 16, 2022
End result: Actual Madrid win 3-1
Lower than a 12 months into their cope with Spotify, Barcelona celebrated Drake reaching 50 billion streams on the music platform with a limited-edition package. The emblem of the Canadian rapper’s clothes model, October’s Very Personal, appeared on the uniform.
It did not deliver a lot luck to Barcelona, nevertheless. Madrid jumped out to a 2-0 lead with targets from Karim Benzema and Federico Valverde. Barca pulled one again within the 83rd minute, however an extra-time penalty from Rodrygo sealed Madrid’s victory.
Rosalía, March 19, 2023
End result: Barcelona win 2-1
The second Clásico of the 2022-23 season meant one other remix of Barca’s jersey.
This time, it featured Rosalía’s “Motomami” album emblem, which was launched a 12 months in the past that week. Rosalía was the most-streamed Spanish artist globally and in Barcelona for 2022. The singer grew up watching Barca legends Lionel Messi and Samuel Eto’o.
The Catalan aspect took care of enterprise this time, defeating Madrid behind targets from Sergi Roberto and Franck Kessié.
The Rolling Stones, Oct. 28, 2023
End result: Madrid win 2-1
The Clásico debut for Barca wunderkind Lamine Yamal additionally marked the primary time a band had been featured on the membership’s shirt. Designed in coordination with the discharge of The Rolling Stones’ first album in 18 years, the band’s iconic tongue and lips emblem graced the package for a memorable look.
After the announcement, the Rolling Stones noticed their common day by day streams bounce by greater than 125% on Spotify in comparison with the day earlier than, in line with a information launch.
Barca opened the scoring for a 1-0 lead, however Madrid took this version of the matchup after two clutch targets from Jude Bellingham.
Karol G, April 21, 2024
End result: Madrid win 3-2
Spotify referred to Karol G’s shirt design as “celebrating those that change the sport, overcome boundaries and go away a legacy for the subsequent era to precise themselves on and off the pitch.” Her signature barbed-wire coronary heart emblem adorned the entrance in a second Karol G known as “really significant.”
Madrid took the win once more this time in a thriller, as Bellingham scored the late winner.
Coldplay, Oct. 26, 2024
End result: Barca win 4-0
Coldplay’s “Moon Music” album served because the inspiration for the emblem on Barca’s package.
The album was launched earlier in October and debuted at No. 1 on Spotify’s weekly international charts. Coldplay and Barca weren’t strangers, both. The British band’s 2008 hit “Viva la Vida” was performed by then-manager Pep Guardiola earlier than the membership’s 2009 UEFA Champions League ultimate victory in opposition to Manchester United.
Barca gained simply its then-second Clásico whereas donning an artist’s emblem with a dominant second half efficiency.
Travis Scott, Could 11, 2025
End result: Barca win 4-3
One of many wildest Barcelona-Actual Madrid matchups in historical past included Travis Scott’s trademark “Cactus Jack” emblem on Barca’s package. The rapper additionally carried out in Barcelona the evening earlier than the sport.
Madrid took a 2-0 lead early within the first half earlier than Barca stormed again to go up 4-2 at halftime. Kylian Mbappé scored Madrid’s third aim within the seventieth minute, however it was too little, too late as Barca gained back-to-back Clásicos with a particular emblem for the primary time.
