Netflix and Spotify have teamed as much as launch a golf-inspired sport as a technique to promote “Pleased Gilmore 2,” the sequel to Adam Sandler’s 1996 comedy movie, which premieres on Netflix this Friday, July 25.
This partnership represents a brand new enterprise for Spotify, because the music platform has by no means teamed up with one other firm to create a gaming expertise inside its app earlier than.
Gaming is an space Spotify has largely ignored, so working with the streaming large is notable, even when just for a promotional marketing campaign because it may function a take a look at to see if customers resonated with the expertise. For the reason that sport is tied to a beloved cult traditional, it additionally presents a novel alternative to spice up engagement.
Spotify says it developed the sport in partnership with MiK Studio.
The brand new mini-game, titled Pleased Gilmore 2 Event, is offered completely throughout the Spotify app. To play, customers should excellent their golf swing by tapping on their machine as they purpose to finish all three holes.
The sport additionally presents a novel audio-visual expertise, that includes audio clips from the film when customers full every spherical, together with a customized playlist of “pleased” tracks curated particularly for the consumer. Gamers may uncover Easter eggs, corresponding to Pleased’s boots, his signature hockey stick, and an alligator.
On the finish of the expertise, customers can watch the official “Pleased Gilmore 2” trailer and share their personalised playlist and closing rating on social media.
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Whereas that is the primary time Spotify has labored with one other firm to develop a gaming expertise, it’s price noting that Spotify beforehand launched a hidden sport on its platform as extra of an Easter Egg. That sport, launched in 2023, was referred to as ‘Eat This Playlist’ and was a variation of the traditional Snake arcade sport the place gamers management a rising snake and keep away from obstacles.
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