Netflix launched a flurry of bulletins and trailers round high-profile initiatives together with “Squid Sport,” “Wednesday,” and “Stranger Issues 5” final night time at its annual Tudum advertising and marketing occasion.
Whereas this 12 months’s Tudum (made for the sound that performs while you open the app) was livestreamed for the primary time on Netflix itself (versus YouTube), The Los Angeles Instances experiences that 9,500 followers gathered in-person on the Kia Discussion board in Southern California, hoping to see their favourite stars — together with Girl Gaga, who carried out on the occasion and might be guest-starring on “Wednesday.”
Chief Advertising Officer Marian Lee boasted that no different studio would have the ability to “all these followers in a room collectively, WWE followers subsequent to ‘Knives Out’ followers subsequent to Girl Gaga followers for ‘Wednesday.’”
“That’s one thing solely Netflix can do,” Lee mentioned.
As for the bulletins, the most important is perhaps that “Stranger Issues 5” — the nostalgia-driven horror present’s last season — will air in three components, beginning on November 26, with the finale launched on New 12 months’s Eve.
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